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Endless Energy (get the book or audiobook) by Peter Hollins is a guide to becoming insanely energetic.

Episode Transcript

While most people tend to think that having choices is good—and the more choices there are, the better—current research on human behavior actually suggests otherwise. In a phenomenon that psychologist Barry Schwartz calls the paradox of choice, people tend to be worse off when they have more options to choose from as opposed to when they have a single course of action available to them.

For example, suppose your company offers multiple types of research grants you can apply for. Pressured to make the “best” choice among all your options and overwhelmed by the details and comparisons you need to sift through in order to do so, you put the whole research thing on the backburner and leave it untouched for years. With zero additional research studies under your belt, you suffer career stagnation simply because in the face of multiple options, you’ve been too paralyzed to do anything. You wasted your energy on this nonsense and you’re still standing at a crossroads. What a waste.

Continue reading “Eliminate the Paradox of Choice”