Perception is actually similar to the phenomena we discussed in the previous chapter. You don’t know for sure if it’s true, but you like what you see. That lends credence to the sad truth that we humans are shallow and don’t prefer to think twice. But hey, at least in this book, you are learning to use this to your advantage. The following principles are all instances in which our snap judgment and viewpoints lead to significant psychological perspective shifts. The first perception for us to use to the gain-loss principle, which states that as one person’s opinion of somebody else becomes increasingly favorable, the other person is more likely to develop a more favorable opinion of them in return. In other words, we perceive consistency as boring, and we like a little bit of chase even in platonic friendships.

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