Sometimes humans are painfully predictable. Even without reading the contents of this chapter, you probably could have guessed that humans seek the following elements. We’re all just selfish, hairless apes. At least now you know the specifics.

People want to talk about themselves and express their thoughts and emotions. Studies have shown that it feels just about as good as sex to do so— psychologically, not physically.

People want to find those similar to them—because of all the assumptions that go along with those shared traits. If you do X, that means you do Y and Z, right? You’re just like my favorite person in the world, me!

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Patrick King is an internationally bestselling author and social skills coach. emotional and social intelligence. Learn more or get a free mini-book on conversation tactics at

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