Post-Purchase Rationalization

Say you’re shopping for home theatre equipment. You go to a showroom and see a couple different models. One’s extremely expensive, features a lot of bells and whistles, and takes up a lot of space. The other’s a bit cheaper and smaller, but to the naked ear, doesn’t seem to be much different in terms of quality.

You might be persuaded to buy the bigger and more expensive one because, since it’s bigger and more expensive, it must work better. But it puts a serious dent in your bank account and is too big for your living room. And you might not even really be able to tell how well the sound’s working.

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Patrick King is an internationally bestselling author and social skills coach. emotional and social intelligence. Learn more or get a free mini-book on conversation tactics at

For narration information visit Russell Newton at

For production information visit Newton Media Group LLC at

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