Engineer Creativity From Nothing

Rapid Idea Generation: Practical Everyday Creativity for Idea Generation, New Perspectives, and Innovative Thinking By Peter Hollins

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Peter Hollins is a bestselling author, human psychology researcher, and a dedicated student of the human condition. Visit to pick up your FREE human nature cheat sheet: 7 surprising psychology studies that will change the way you think.

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James Dyson had a real problem with vacuum cleaners.

Back in the 20th century, a household vacuum cleaner worked by rolling over the carpet, grabbing dust with brushes attached to a cylindrical mechanism, and then sucking up that dust and storing it in a bag that was connected to a pipe. When the bag filled up, you had to take it out and replace it with a new one. In many ways, it seems crude, especially when you consider that we will soon have self-driving cars on the road.
Dyson absolutely loathed changing out the vacuum cleaner bags. He assumed, quite correctly, that other people hated it too. It was a filthy business; dust got everywhere, and often it left matters just as messy as when he had started. He decided he was going to try and find a way to create a bag-less vacuum cleaner. The big issue, of course, was how this cleaner would dispose of the dust. For a while, Dyson didn’t have any ideas.
One day, Dyson was at an industrial sawmill. He noticed that it was relatively clean for a sawmill. He discovered there were a couple of large cones that not only collected the sawdust, but removed it from the air. These machines were called “cyclonic separators.”
Dyson thought this principle could be adapted to work in household vacuum cleaners, so he fashioned a crude cyclone model out of cardboard and Scotch tape, connected it to his normal vacuum cleaner, and went about sweeping the home. He found that it worked extremely well.
He went to work building prototypes and trying to line up financing. After fifteen years of trial and error, Dyson’s cyclone-powered, totally bag-less vacuum cleaner hit the market. Eventually it became a tremendous success. Now the vacuum cleaner bag is nearly extinct, and no housecleaner ever has to live with getting lint all over his or her hands.
Dyson solved his bag problem by assessing a situation, coming up with a theory, being curious about other industries, experimenting on his own, and finally producing the ultimate solution.
He probably didn’t realize it at the time, but in finding a workable answer for bag-free vacuuming, Dyson was emulating a few of the most well-known creative problem-solving principles, ones that Leonardo da Vinci used to great effect. To be clear, this isn’t a book about da Vinci’s life, but he just so happens to be the archetype for creativity and out-of-the-box thinking for so many of us that he’s a fantastic role model to analyze. It’s from following his lead and mindsets that we can start to become more creative in our own ways.

Rapid Idea Generation: How to Create, Innovate, Conceive, and Invent From Scratch [Second Edition] (Think Smarter, Not Harder Book 5) By Peter Hollins

How to systematically engineer creativity from nothing and unleash your inner ingenuity.

Creative thinking is surrounded by so much mystique and myth. It’s time to cut through the static and learn how to become an idea-generating machine. 

Spark your imagination, improve your thinking, and solve problems.

Rapid Idea Generation will take you inside the mind of Leonardo da Vinci, famous polymath of the Italian Renaissance – but it won’t stop there. You will learn not only about da Vinci’s thinking techniques, but the general building blocks of creative thought, and habits and other famous creatives. We go through a huge amount of thinking tools to expand your mind and see the world differently. 

This book is a thorough handbook on what it means to think different and get outside the box. This is book is 100% applicable in solving the problem you have in front of you, or generating an idea out of thin air. 

Stop relying on inspiration or motivation and make thinking outside the box second nature.

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Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience 

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