“Just let your creative juices flow!” This is something you might often hear people advise you when they want you to unleash your inner Artist and generate as many ideas as possible, to which you probably internally replied, “Um, okay, how?” You’ll rarely get to hear anyone tell you just how this could be accomplished. It just ends up feeling like someone is encouraging you to be taller or have different colored eyes.

Are you supposed to just sit in a room and generate novel thoughts from nothing? Are you supposed to watch Stanley Kubrick movies to gain inspiration? What about meditating with a pen and paper nearby? As you might recall from the previous chapter, creative ideas can’t always be had just by waiting for inspiration or a flash of genius. Rather, creativity is stimulated by hard work, thinking outside the box, and unconventional thinking.

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