The 1:1:1 method of storytelling is to simplify it as much as possible. The impact of a story won’t necessarily be stronger if it is ten sentences versus two sentences. Therefore, the 1:1:1: method focuses on the discussion and reaction that occurs after a story. A story can be composed solely of (1) one action, (2) one emotion to be evoked, and (3) a one-sentence summary. Don’t get lost rambling, and also make sure your listener feels that they are fully participating in the conversation.

Continue reading “The 1:1:1 Method – Telling Stories to Further Conversations”