The Science of Likability (4th Ed.) By: Patrick King

You can get a new haircut and wardrobe, and you even learn knock-knock jokes. But likability is something more. It’s subconscious, and it’s about the small signs that signal our brains to let their guards down, seek others out, and embrace them. We know what to do if we want to make someone hate us – we now also know what to do to become someone’s favorite person.

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