Utilize the most interesting, shocking, and counterintuitive findings in psychological science to simply make people want to be around you.The Science of Likability takes over 67 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research, and it goes far beyond simple common sense and intuition.

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