Sir James Dyson And The Decision Of Perseverance

Maintaining an unflappable attitude and a pride in one’s work—whether it’s successful or not—is what will keep you persevering, in the absence of external reward, praise or anything else. Like the other people we’ve explored in this book, Dyson found a source of his own value and meaning—and it came from within. Only by having a fearsome inner drive can we keep going no matter what the circumstances. When we believe in ourselves, are well aligned to our values and care about the process rather than the outcome, then we can simply take failures along the way in stride.

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