Studies have shown that the following four traits are desirable, attractive, and place people high in social hierarchies: dominance, prestige, warmth, and competence. The studies (one found dominance and prestige, and the other found warmth and competence) present what is a very logical set of traits for being cool, popular, likable, and of high social status. Just think about how these traits might function in a tribal setting, or as leader archetypes. When it comes down to it, we’re a simple species.
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