Emotion is a powerful information retention tool. This is because our brains are wired to prefer emotional, vivid, and outlier information. It helped keep us alive, it’s more engaging, and it just tends to stick more easily. Thus, if we can associate information with emotion, vivid imagery, memorable stories (of your own creation), then we stand a better chance of retaining. There are simply more subconscious hooks for our conscious brain to pluck information from our memory banks; emotion is a considerable hook.

Continue reading “Construct Vivid Imagery to Concretize Abstract Concepts”