The pleasure principle asserts that the human mind does everything it can to seek out pleasure and avoid pain. It doesn’t think; it doesn’t analyze; it just acts like a blind animal urgently moving in the direction that it feels more pleasure and less pain. It doesn’t have any sense of restraint. It is primal and unfiltered. It doesn’t get simpler than that. An apt comparison, in fact, is a drug addict who will stop at nothing to get another taste of narcotics.

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