Neuroscience and Decision-Making by Albert Rutherford

Steer your emotional brain so it doesn’t overrun your life. A neuroscience-based approach to avoiding impulsive decisions, distractions, and unconscious biases.

Our brains are not wired for optimal, cool headed, slow decisions. They are wired for fast, survival-oriented, emotion-based reactions. It’s time to understand your primal mental tendencies and make more deliberate, cool-headed choices.

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