The Medici Effect and Distancing (Psychological, not Social)

Business consultant and author Frans Johansson describes the Medici effect as the emergence of new ideas and creative solutions when different backgrounds and disciplines come together. The term is derived from the 15th-century Medici family, which helped usher in the Renaissance by bringing together artists, writers, philosophers, mathematicians, and other creatives from all over the world. Arguably, the Renaissance was a result of the exchange of ideas between these different groups all being in close proximity with each other in 15th-century Florence and Rome.

Johansson proposes that in the modern business world as well, the Medici effect is the key to best meeting client needs and maximizing profits while minimizing costs. Believing that all new ideas come from merging existing ideas in creative ways, he recommends utilizing a mix of backgrounds, experiences, and expertise in staffing to bring about the best possible solutions, perspectives, and innovations in business.

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