If You Know What People Want, You Know What People Will Do

The philosopher Bertrand Russell had plenty to say about human behavior and what its ultimate drivers were. In his notable Nobel Prize speech in 1950, he famously claimed, “All human activity is prompted by desire.” Russell was fascinated by ideas of innate selfish human nature versus what he called morality and virtue. He believed that if you wanted to understand people and predict how they would act, all you needed to do was understand what they wanted. People could act virtuously, but only if they first wanted to do so for their own selfish reasons.

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